ï»?!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> 中国¾Uºç»‡æœè£…品牌¾|?/title> <meta name="keywords" content="" /> <meta name="description" content="2012òq´åˆ°2014òq´èƒ¦òqß_¼ŒæŽå®å…¬å¸æ›¾è¿ž¾l­ç¬¬ä¸‰å¹´å‡ºçŽ°äºæŸã€?015òqß_¼ŒæŽå®å…¬å¸˜qŽæ¥äº†åˆ›å§‹äh李宁的回归ã€?ä¸ÞZº†å…¬å¸çš„复å…ß_¼ŒæŽå®è±å‡ºåŽÖMº†åQŒå¼€å§‹é¢‘¾Jå‚加各¿Uä»–原本不喜‹Æ¢çš„‹zÕdŠ¨å’Œåº”酬。他出现在各地的店里、马拉松赛场、自行èžR赛道åQŒåª’体访谈中åQŒè¿˜ç”¨å¿ƒ¾lè¥è‡ªå·±çš„微博。从与京东达成合作,到和ž®ç±³ä¸€èµähŽ¨" /> <link href="/templets/textile/images/style.css" rel="stylesheet" type="text/css" /> <meta http-equiv="Cache-Control" content="no-transform" /> <meta http-equiv="Cache-Control" content="no-siteapp" /> </head> <body> <div style="position:fixed;left:-9000px;top:-9000px;"><meter id="9pptp"><delect id="9pptp"><address id="9pptp"><sub id="9pptp"></sub></address></delect></meter><th id="9pptp"><rp id="9pptp"><dl id="9pptp"><delect id="9pptp"></delect></dl></rp></th><rp 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target="_blank">供求信息</a></li> </ul> </dd> </dl> </div> <!--menu¾l“束 --> <div class="er_con"><!--er_con开å§?--> <div class="0"><!--l开å§?--> </div><!--l¾l“束 --> <div class="m" style="width:600px"><!--m开å§?--> <div class="list4"><!--list2开å§?--> </div><!--list2¾l“束 --> <div class="list2"><!--list2开å§?--> <div style="width:580px;border-style: dotted; border-width: 0px 0px 2px 0px;border-color:#816012;text-align:left;font-size:14;color:black;padding-bottom:8px">当前位置:<a href='http://www.santafetrailbicycletrek.com/'>首页</a> > <a href='/article/gaocengfangtan/'>高层访谈</a> > <a href='/article/gaocengfangtan/lining/'>李宁</a> > </div> <div style="font-size:16px;font-bold;color:#816012;line-height:20px;padding-top:10px;padding-bottom:10px;text-align:center;width:580px">回归2òq´æŽå®é¦–度回应这æ äh‹¯æ•‘运动品牌“李宁â€?/div> <div style="width:500px;text-align:right;color:#444;padding-bottom:10px;line-height:20px;font-size:14;"> <span >2017-03-13</span> <span>来源:央视</span> </div> <div style="width:580px;border-style: dotted; border-width: 0px 0px 2px 0px;border-color:#816012; "></div> <div id="bodyimg" style="line-height:22px;font-size:14px;color:#333;letter-spacing:1px;width:560px;padding-top:20px;"><p style="text-align:center;"><img src="/uploads/images/20170313/14893646473057.jpg" title="dxj_43a7a36e-ceaf-41f6-8fb3-70f20d0790c1.jpg" /><br /></p><p style="text-indent:2em;">2012òq´åˆ°2014òq´èƒ¦òqß_¼ŒæŽå®å…¬å¸æ›¾è¿ž¾l­ç¬¬ä¸‰å¹´å‡ºçŽ°äºæŸã€?015òqß_¼ŒæŽå®å…¬å¸˜qŽæ¥äº†åˆ›å§‹äh李宁的回归ã€?/p><p><br /></p><p>  ä¸ÞZº†å…¬å¸çš„复å…ß_¼ŒæŽå®è±å‡ºåŽÖMº†åQŒå¼€å§‹é¢‘¾Jå‚加各¿Uä»–原本不喜‹Æ¢çš„‹zÕdŠ¨å’Œåº”酬。他出现在各地的店里、马拉松赛场、自行èžR赛道åQŒåª’体访谈中åQŒè¿˜ç”¨å¿ƒ¾lè¥è‡ªå·±çš„微博。从与京东达成合作,到和ž®ç±³ä¸€èµähŽ¨å‡ºæ™ºèƒ½è·‘鞋,李宁在一步步推动着向“互联网+˜qåŠ¨ç”Ÿæ´»ä½“验”服务提供商的è{型ã€?/p><p><br /></p><p>  本周《对话》,一向低调的李宁首度回应“李宁如何拯救李宁”的问题ã€?/p><p><br /></p><p>  李宁åQšæœŸå¾…我公司赚钱˜q˜æ˜¯æœŸå¾…我äñ”品做得棒åQ?/p><p><br /></p><p>  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李宁åQšä¸­å›½åˆ¶é€ çš„价值是什么?</p><p><br /></p><p>  陈伟鸿:其实李宁公司他们的品牌宣传语也经˜q‡äº†ä¸€äº›æ”¹å˜ï¼Œæ¢å“ç‰Œçš„宣传语有什么玄机吗åQ?/p><p><br /></p><p>  李宁公司创始äº?董事长李宁:我不认äؓ˜q™é‡Œé¢å¤šž®‘玄机,˜q˜æ˜¯äº§å“ä½“验åQŒå½“我告诉别人,我要改变发声åQŒå‘现没有改变更爽快、更吸引人的产品体验åQŒäh们就不会有认同感åQŒæœ€é‡è¦çš„是产品体验åQŒæˆ‘是做产品设计、品牌管理、市场管理,我的工厂可以¾l™åˆ°å·¥åŽ‚åŽÕdšåQŒæ‰€ä»¥æˆ‘更多的觉得可能未来中国制造不是一个工业äñ”品的½Ž€å•åŠ å·¥ï¼Œå¦‚果真的能够有ä­hå€û|¼Œåœ¨å®ƒçš„附加值预先的那种规划、设计,预先对于未来使用场景的一¿Uæƒ³è±¡åŠ›åQŒä¹‹åŽæŠŠå®ƒè½å®žåˆ°æœ€åŽçš„产品åQŒè¿™ä¸ªæ‰å«ä¸­å›½åˆ¶é€ çš„ä»·å€û|¼Œè€Œä¸æ˜¯ä¸€ä¸ªåŠ å·¥çš„价倹{€?/p><p><br /></p></div> </div><!--list2¾l“束 --> <div class="fenye"> </div> </div><!--m¾l“束 --> <div class="r"> <h1>|热点内容|</h1> <div class="g_top"><img src="/templets/textile/images/g_top.gif" /></div> <div class="g_top3"><div class="d_pic"><img src="/templets/textile/images/d_pic.gif" /></div> <ul> <li><a href="/article/gaocengfangtan/lining/34640.html" target="_blank">李宁åQšè®©è€å“ç‰Œç„•å‘æ–°‹zÕdŠ›</a></li> <li><a href="/article/gaocengfangtan/lining/24010.html" 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