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0px;border-color:#816012; "></div> <div id="bodyimg" style="line-height:22px;font-size:14px;color:#333;letter-spacing:1px;width:560px;padding-top:20px;"><p>  在前不久举行的意大利¾c›_…°çœ¼é•œå±•ä¸ŠåQŒæ¸©å·žçœ¼é•œä¼ä¸šé»Žä¸œã€å…«è¾„¡­‰åå®¶å…¬å¸â€œæŠ±å›¢â€ï¼Œé¦–次在这个国际知名展会上独立搭台走秀ã€?/p><p><br /></p><p>  <strong>温州成众多国际çh¾l‡å“ç‰Œä»£å·¥åœ°</strong></p><p><br /></p><p>  其实åQŒè¿™äº›æ­å°èµ°¿U€çš„眼镜公司早已受到国际知名眼镜品牌青睐,成äؓ它们的代工企业。在温州åQŒè¢«å›½é™…知名品牌“盯”上的,不仅仅有眼镜åQŒè¿˜æœ‰æœè£…、鞋¾cȝ”Ÿäº§ä¼ä¸šã€‚据相关行业协会不完全统计,在温州代工的国际知名品牌有数十个åQŒåŒ…括阿玛尼、杰ž®égºš½{‰å›½é™…奢侈服装品牌ã€?/p><p><br /></p><p> <strong> 国际品牌“扎堆”温州代å·?/strong></p><p><br /></p><p>  “温州制造”这四个字出现在国际奢侈品牌产业链上åQŒè¢«å¤šæ•°äººæ‰€ç†ŸçŸ¥åQŒä¸Žâ€œæ°ž®égºšâ€è¿™ä¸ªæ„å¤§åˆ©å¥¢ä¾ˆç”¯‚£…品牌密不可分。当òqß_¼Œ˜q™ä¸ªå¥¢ä¾ˆå“ç‰Œä¸æ»¡­‘³äºŽâ€œå¤æ¢¦â€çš„代工åQŒåŒæ–¹è¿˜åˆèµ„成立公司专门代工生äñ”杰尼亚品牌服饰ã€?/p><p><br /></p><p>  与杰ž®égºšæ—©æ—©åœ°å…¬å¼€â€œæ¸©å·žåˆ¶é€ â€ä¸åŒçš„是,更多的国际知名服装品牌åƈ不愿意给自己打上“温州制造”的烙印åQŒä¸Žä»£å·¥ä¼ä¸š½{¾è®¢ä¿å¯†åè®®åQŒä»£å·¥ä¼ä¸šä¸èƒ½å‘外界透露ä»ÖM½•ä¿¡æ¯åQŒç”šè‡³ä¸€äº›å¥¢ä¾ˆå“ç‰Œæ›´æ˜¯è¦æ±‚代工企业指定èžR间与员工生äñ”å…¶äñ”品,生äñ”期间不许无关人员˜q›å…¥ç›¸åº”车间åQŒå®Œæˆè®¢å•åŽåQŒçº½æ‰£ã€æ‹‰é“¾ä¹‹¾cȝš„配äšg均要收回åQŒä¸åœ¨ä»£å·¥ä¼ä¸šç•™ä¸‹å¤ªå¤šçš„痕迹ã€?/p><p><br /></p><p>  温州服装商会¿U˜ä¹¦é•‰K™ˆç¦ç¿”表示åQŒç›®å‰æœ‰å¤šå°‘个国际知名服装品牌在温州代工生äñ”难以¾lŸè®¡åQŒä½†æ˜¯å¯ä»¥è‚¯å®šçš„是全球十大顶¾U§ç”·è£…品牌中åQŒæœ‰˜q‡åŠå“ç‰Œæ›‘Öœ¨æ¸©å·žæœè£…企业代工˜q‡ï¼ŒåŒ…括阿玛ž®¹{€æ°ž®égºšã€èŒƒæ€å“²ã€å¤é©°ã€BOSS、èµ\易威ç™?LV)½{‰ã€‚据了解åQŒæ¸©å·žæœè£…企业代工的知名品牌以男装居多,也有部分奌™£…品牌åQŒåƒMaxMara½{‰ã€?/p><p><br /></p><p>  与温州服装企业大规模代工国际品牌已达十多òq´åŽ†å²ä¸åŒçš„是,温州眼镜企业最˜q‘几òq´æ‰æŽ¥åˆ°å¤§é‡å›½é™…知名品牌的代工订单。“温州眼镜企业代工的大多是二三线品牌。”温州市眼镜商会¿U˜ä¹¦é•¿è®¸‹¹äh´²è¯´ã€‚据了解åQŒå›½é™…知名眼镜品牌主要集中在几家品牌˜qè¥å…¬å¸æ‰‹ä¸­åQŒå¦‚¾ŸŽå›½çš„Marchon公司、意大利的Luxottica公司和Safilo公司、英国的Specsavers公司½{‰ã€?/p><p><br /></p><p>  许æ“v‹z²ä¼°è®¡ï¼Œæ¸©å·žçœ¼é•œä¼ä¸šä»£å·¥çš„知名品牌包括Hugo Boss、Guess½{‰å‡ åä¸ªå“ç‰ŒåQŒæ¶‰åŠä»£å·¥çš„企业多达四五十家ã€?/p><p><br /></p><p>  相对而言åQŒæˆ‘市鞋企代工的国际知名品牌会少一些,来自我市几家大型鞋企的信息显½Cºï¼Œä»£å·¥çš„鞋品牌有Geox、ECCO(爱步)、Hugo Boss、CK、Stonefly、KC、Clarks½{‰ã€?/p><p><br /></p><p>  <strong>产品出厂价与零售ä»äh‚¬ŒD?/strong></p><p><br /></p><p>  在百货商场里åQŒå›½é™…知名品牌的一件T恤、一副眼镜标ä»äh•°åƒå…ƒåQŒä¸€å¥—西服要æ•îC¸‡å…ƒï¼Œä¸€åŒéž‹ä¹Ÿéœ€æ•°åƒå…ƒä¹ƒè‡³ä¸Šä¸‡å…ƒåQŒè¿™äº›æ ‡ä»·ä¸Žäº§å“å‡ºåŽ‚ä»ïL›¸å·®æ‚¬ŒDŠã€‚像大牌服装的零售ä­h往往是出厂ä­h10倍以上。“某国际知名品牌的一‹Æ¾ä¼‘闲服在温州的代工出厂ä»äh˜¯æ¯äšg600元左叻I¼Œé›¶å”®ä»·åˆ™ä¸ºæ¯ä»?.8万元。”服装领域一位知情äh士透露ã€?/p><p><br /></p><p>  一家äؓ某国际三¾U¿å“ç‰Œä»£å·¥çš„眼镜企业负责äºø™¡¨½Cºï¼Œå…¶ä»£å·¥çš„˜q™ä¸ªå“ç‰Œå¤ªé˜³é•œï¼Œå‡ºåŽ‚价二三十元,专柜售ä­h要一两千元。据了解åQŒæˆ‘市眼镜企业代工眼镜单价多为每å‰?.5¾ŸŽå…ƒè‡?¾ŸŽå…ƒåQŒé«˜ç«¯ä¸€äº›çš„眼镜出厂价äؓ每副4.5¾ŸŽå…ƒè‡?¾ŸŽå…ƒã€?/p><p><br /></p><p>  国际知名品牌皮鞋的出厂ä­h同样也不会太高。一安™ž‹ä¼ç›¸å…Œ™´Ÿè´£äh透露åQŒå…¶å…¬å¸çš®éž‹å‡ºå£å•ä­h为每å?5¾ŸŽå…ƒå·¦å³åQŒæ˜¯æ¸©å·žéž‹ä¼ä¸­å‡ºå£ä­h较高的一¾c…R€?/p><p><br /></p><p>  业内人士认äؓåQŒæ¸©å·žä¼ä¸šä»£å·¥ç”Ÿäº§çš„国际知名品牌åQŒèƒ½å–出大ä­h钱,主要˜q˜æ˜¯å› äؓ大牌的附加值高åQŒä»¥åŠè¥é”€æ–¹å¼ä¸åŒã€?/p><p><br /></p><p>  <strong>生äñ”工艺水准吸引他们下单</strong></p><p><br /></p><p>  早几òqß_¼Œå›½é™…知名品牌更多地是把代工订单落在广东深土뀁东莞等地。相关äh士表½Cºï¼Œé¦™æ¸¯çš„眼镜制造代表着全球水准åQŒè€Œæ·±åœ³çš„眼镜企业与香港有较深的渊æº?东莞的鞋企主要从台湾转移˜q‡æ¥åQŒè¿™äº›å°æ¹¾ä¼ä¸šæœ¬íw«å°±æ˜¯å¤§ç‰Œçš®éž‹çš„代工企业ã€?/p><p><br /></p><p>  陈琦¾˜”表½Cºï¼Œå›½é™…知名服装品牌大量由温州企业代工出现在2008òq´å·¦å»I¼Œä¸»è¦æ˜¯æˆ‘市的服装企业通过技改,生äñ”讑֤‡ä¸Žå·¥è‰ºæ°´å‡†å·²è¾‘Öˆ°å›½é™…知名品牌要求åQŒä¸€äº›å›½é™…知名品牌通过试单后,逐年加大代工订单量ã€?/p><p><br /></p><p>  当然åQŒé™¤äº†ç”Ÿäº§å·¥è‰ÞZ¸Š½W¦åˆè¦æ±‚åQŒè¿™äº›å›½é™…知名品牌还看中温州企业的代工ä­hæ ¹{€‚相关äh士认为,温州的服装、皮鞋、眼镜有完善的äñ”业链åQŒç”Ÿäº§æˆæœ¬ç›¸å¯ÒŽ·±åœŸë€ä¸œèŽžç­‰åŸŽå¸‚已具有一定优åŠÑ€‚据了解åQŒå›½é™…知名服装品牌给温州服装企业的代工费每äšg(å¥?一般有数百元,以三四百元的居多åQŒä¸€äº›é¡¶¾U§å“ç‰Œä¸ªåˆ«å“¿Uçš„代工费可能超˜q‡åƒå…ƒã€?/p><p><br /></p><p>  许æ“v‹z²å¦­a€åQŒéšç€å›½é™…知名眼镜品牌代工订单的增多,我市的眼镜企业也赚得盆满钉|»¡åQŒä¸€äº›ç”Ÿæ„å¥½çš„眼镜企业一òq´å¯èŽ·åˆ©æ•°åƒä¸‡å…ƒã€?/p><p><br /></p><p>  相关人士认äؓåQŒç›®å‰æ¸©å·žéž‹æœã€çœ¼é•œåˆ¶é€ æˆæœ¬åœ¨å›½å†…的竞争力˜q˜æ˜¯è¾ƒå¤§çš„,臛_°‘五年内这些国际知名品牌还不会转移战场ã€?/p><p><br /></p><p> <strong> 借助代工获取最新时ž®šèµ„è®?/strong></p><p><br /></p><p>  ž®½ç®¡ä¸ºå›½é™…知名品牌代工是一™å¹ç¨³å½“的生意åQŒä½†æˆ‘市不少代工企业不想只赚一份稳当利润,而是计划借助代工åQŒäؓ公司获得更多的国内市åœÞZ†¾é¢ã€‚康奈集团党委书记蔡发荣表示åQŒè¯¥å…¬å¸ä»£å·¥å¤šä¸ªå›½é™…知名品牌皮鞋åQŒèŽ·å¾—业界对其生产工艺的认可和品牌美誉度;同时åQŒå…¬å¸åœ¨ä»£å·¥˜q‡ç¨‹ä¸­ä¹ŸèŽ·å¾—了国际流行资讯,有利于公åæ€ñ”品的开发,毕竟˜q™äº›å›½é™…知名品牌的äñ”品引领着行业的潮‹¹ã€?/p><p><br /></p><p>  同时åQŒé¿å…è®©å›½é™…大牌ç‰ëŠ€é¼Õd­èµŽÍ¼Œéƒ¨åˆ†ä¸ÞZºŒä¸‰çº¿å›½é™…品牌代工的温州企业,也将代工提升一个等¾U§â€”—自主设计一些款式给代工企业选择,再代工生产,˜q™ç§åšæ³•åœ¨ä¸šç•Œç§°ä¸ºODM。陈琦翔透露åQŒç»˜q‡å‡ òq´ä»£å·¥ï¼Œæœè£…企业已纷¾U·ä»‹å…¥ODMåQŒå°¤å…¶åœ¨ç”¯‚£…˜q™ä¸€å—,因äؓ甯‚£…‹Æ‘Ö¼å˜åŒ–没有奌™£…那样多,温州服装企业设计的款式也å®ÒŽ˜“被国际知名品牌所接受。据其不完全¾lŸè®¡åQŒæ¸©å·?400多家服装企业中,æœ?00家企业已有ODM能力åQŒéƒ¨åˆ†ä¼ä¸šè®¾è®¡çš„‹Æ‘Ö¼ä¹Ÿæ—¶æœ‰è¢«å›½é™…知名品牌所采纳ã€?/p><p><br /></p><p>  蔡发荣透露åQŒåº·å¥ˆé›†å›¢äؓ做好ODM业务åQŒè¿˜æˆç«‹äº†å¤–贸开发部门,¾lå¸¸‹z¾è®¾è®¡äh员到意大利等国际鞋服‹¹è¡Œå‰æ²¿åœ°åŽ»å­¦ä¹ åQŒè¿™ä¸¤å¹´å·²æœ‰ž®‘量自己设计的款式被代工品牌采纳ã€?/p><p><br /></p><p>  当然åQŒä¼ä¸šè®¾è®¡ä¸€äº›æ¬¾å¼ä¾›å›½é™…知名品牌选择åQŒæœ€¾lˆä¼ä¸šèŽ·å¾—的代工费也不仅仅是加工贏V€?/p><p><br /></p><p>  然而,¾~ÞZ¹å“äº®è‡ªæœ‰å“ç‰Œçš„温州眼镜企业,则通过代工看到品牌力量åQŒå¼€å§‹å°è¯•åœ¨å›½å†…做品牌。如‹¹™æ±Ÿæ³°å¯d光学有限公司åQŒä½œä¸ºæˆ‘市最大的国际知名眼镜品牌代工企业之一åQŒå°±æ‰“造了太阳镜品牌KALLA(凯岚)åQŒåœ¨å›½å†…市场的知名度居前ã€?/p><p><br /></p></div> </div><!--list2¾l“束 --> <div class="fenye"> </div> </div><!--m¾l“束 --> <div class="r"> <h1>|热点内容|</h1> <div class="g_top"><img src="/templets/textile/images/g_top.gif" /></div> <div class="g_top3"><div class="d_pic"><img src="/templets/textile/images/d_pic.gif" /></div> <ul> <li><a href="/article/quyupinpai/2014/1011/24065.html" target="_blank">石狮¾Uºç»‡æœè£…企业˜qœå¾ä¿„ç½—æ–?..</a></li> <li><a href="/article/quyupinpai/2014/1212/25550.html" target="_blank">本土时装品牌演绎大时ä»?/a></li> <li><a href="/article/quyupinpai/2015/0618/29324.html" 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