ï»?!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> 中国¾Uºç»‡æœè£…品牌¾|?/title> <meta name="keywords" content="" /> <meta name="description" content="有ähè¯ß_¼Œé›…戈ž®”是中国服装业民族品牌的领军者。去òq´é›…戈尔生äñ”衬衫450万äšgåQŒè¥¿è£?0万äšgåQŒå…±ä½¿ç”¨é¢æ–™830万米åQŒé“ºåœ¨èµ\上相当于宁æ‡L往˜q”北äº?­‘Ÿï¼Œå…¶å“ç‰Œä­hå€ÆD¶…˜q?35亿元ã€?也有äºø™¯´åQŒè¿™å‡ å¹´é›…戈ž®”服装板块大不如前了åQŒé‡å¿ƒåœ¨å‘展房地产、金融,服装倒成了副业…â€?诚然åQŒè¿‘òq´æ¥å®žä½“零售业的持箋下滑" /> <link href="/templets/textile/images/style.css" rel="stylesheet" type="text/css" /> <meta http-equiv="Cache-Control" content="no-transform" /> <meta http-equiv="Cache-Control" content="no-siteapp" /> </head> <body> <div style="position:fixed;left:-9000px;top:-9000px;"><meter id="9pptp"><delect id="9pptp"><address id="9pptp"><sub id="9pptp"></sub></address></delect></meter><th id="9pptp"><rp id="9pptp"><dl id="9pptp"><delect id="9pptp"></delect></dl></rp></th><rp id="9pptp"><font id="9pptp"></font></rp><ins 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"></div> <div id="bodyimg" style="line-height:22px;font-size:14px;color:#333;letter-spacing:1px;width:560px;padding-top:20px;"><p style="text-align:center;"><img src="/uploads/images/20170330/14908369187928.jpg" title="d83105e66e854fad3934c9fc94d8c877.jpg" /><br /></p><p>  有ähè¯ß_¼Œé›…戈ž®”是中国服装业民族品牌的领军者。去òq´é›…戈尔生äñ”衬衫450万äšgåQŒè¥¿è£?0万äšgåQŒå…±ä½¿ç”¨é¢æ–™830万米åQŒé“ºåœ¨èµ\上相当于宁æ‡L往˜q”北äº?­‘Ÿï¼Œå…¶å“ç‰Œä­hå€ÆD¶…˜q?35亿元ã€?/p><p><br /></p><p>  也有äºø™¯´åQŒè¿™å‡ å¹´é›…戈ž®”服装板块大不如前了åQŒé‡å¿ƒåœ¨å‘展房地产、金融,服装倒成了副业…â€?/p><p><br /></p><p>  诚然åQŒè¿‘òq´æ¥å®žä½“零售业的持箋下滑、æ“v外品牌围剿,使得雅戈ž®”服装的市场占有率有所下降åQŒä½†é›…戈ž®”集团从未丝毫轻视实业ã€?/p><p><br /></p><p>  “品牌是最大的实业”,˜q™æ˜¯ä»–们坚守的信å¿üc€‚“终有一天,中国人在出席重要场合æ—Óž¼Œä»¥ç©¿ç€æ°‘族品牌ä¸ø™£â€ï¼Œ˜q™æ˜¯ä»–们始终如一的梦惟ë€?/p><p><br /></p><p>  åŽÕd¹´òq´åº•åQŒé›†å›¢è‘£äº‹é•¿æŽå¦‚成发å‡ÞZº†â€œäº”òq´å†é€ ä¸€ä¸ªé›…戈尔”的宣言åQŒé‡å¡‘品牌优势,贯彻供给侧改革,转型商业模式åQŒè®©ä¸ÖM¸šå¥”è·‘åQŒé“¸ç™‘Ö¹´ä¼ä¸šã€?/p><p><br /></p><p> <strong> 构徏新蓝å›?/strong></p><p><br /></p><p><strong>  实施“四ä¸?000”战ç•?/strong></p><p><br /></p><p>  最˜q‘,¾l†å¿ƒçš„市民走˜q‡æ“v曙区解放南èµ\与中å±Þp¥¿è·¯äº¤å‰èµ\口时发现åQŒåŽŸæœ¬åœ¨˜q™å¼€ç€ä¸€å®‰™›…戈尔的门店,现在关门了。与此相反,装修设计贚w«˜è¾?000万元的无锡“雅戈尔之家”,门店营业面积è¾?000òqÏx–¹¾c»I¼Œè˜è¯·å›½é™…™å¶å°–设计师团队设计门店内部空é—ß_¼Œå¯è°“大手½W”制作ã€?/p><p><br /></p><p>  在“五òq´å†é€ ä¸€ä¸ªé›…戈尔”的蓝图中,兛_°åº—开大店åQŒæ­£æ˜¯å…¶½Ž¡ç†å±‚在下的一盘大‹‚‹ã€‚“前30òqß_¼Œé›…戈ž®”服装äñ”业篏计投èµ?00亿元åQŒä»ŠåŽå°†åŠ å¿«æŠ•èµ„步伐åQŒæœªæ¥å‡ òq´å°†å†æŠ•å…?00亿元åQŒæ‰“造服装实体äñ”业发展的加速度。”李如成举了个例子,雅戈ž®”的衬衫产品单ä­håœ?00元至500元,杰尼亚衬衫售价在3000元左叻I¼Œä¸¤è€…品质相当、材料相ä¼û|¼Œåœ¨â€œç¡¬ä»¶â€ä¸Šç›¸å·®ä¸å¤§åQŒå·®ä»·å°±å·®åœ¨â€œèÊY件”部分。在购物环境、门店空间、店面服务等斚w¢æ‹‰è¿‘与国际品牌的差距åQŒé›…戈尔要做的便是尽快补­‘›_†³å®šæœè£…äñ”å“?0%价值的“èÊY件”ã€?/p><p><br /></p><p>  从雅戈尔公布çš?016òq´ä¸‰å­£æŠ¥æ˜„¡¤ºåQŒæˆªè‡›_Ž»òq?æœ?0日,雅戈ž®”旗下商场网点近2000个,门店数量较年初有所减少åQŒä½†è¥ä¸šé¢ç§¯å´è¾ƒòq´åˆå¢žåŠ äº†è¿‘4000òqÏx–¹¾cŸë€‚“这ž®±æ˜¯é›…戈ž®”正在实施的‘四ä¸?000战略’——创å»?000家年营业额在1000万元以上的自营门店,培育1000万个òq´æ¶ˆè´šw¢åœ?000元以上的VIP客户。”雅戈尔服装控股有限公司的æ€È»ç†èƒ¡¾U²é«˜å¯¹è®°è€…说。目前,雅戈ž®”年营业额超˜q?000万元的门店仅200余家åQŒå¦‚何完成“四ä¸?000战略”所构徏的蓝图,雅戈ž®”在探烦思变ã€?/p><p><br /></p><p>  <strong>兛_°åº—开大店</strong></p><p><br /></p><p><strong>  重金打造“雅戈尔之家â€?/strong></p><p><br /></p><p>  “我们要ž®†é—¨åº—打造成三个中心åQšä¸€æ˜¯O2O的体验中心;二是VIP的服务中心;三是时尚文化的传播中心。”胡¾U²é«˜è¯ß_¼Œ˜q™ä¸‰ä¸ªæ¦‚念可能听èµäh¥å¾ˆçŽ„乎,但具有可操作性ã€?/p><p><br /></p><p>  O2Ož®±æ˜¯ä»Žçº¿ä¸Šåˆ°¾U¿ä¸‹åQŒå®žä½“店首先成了一个展½Cºåã^台。“äؓ什么我们会在上‹¹ähœ€¾JåŽçš„南京东路上èŠ?.5亿元ä¹îC¸‹3000òqÏx–¹¾c³çš„店门åQŒåƈ斥巨资装修开è®ä€˜é›…戈尔之家’,因äؓ˜q™å°±æ˜¯ä¸€ä¸ªç›´è§‚的展示òq›_°åQŒæ¶ˆè´¹è€…可以面寚w¢å’¨è¯¢ã€ä½“验、了解雅戈尔的äñ”品、服务与文化。â€?/p><p><br /></p><p>  雅戈ž®”服装控股有限公司品牌æ€È›‘徐鹏è¯ß_¼šâ€œä½ å¯ä»¥åœ¨åº—里挑选,在线上下单,以获得更优惠的ä­hæ û|¼›ä½ ä¹Ÿå¯ä»¥åœ¨é€›è¡—时买下衣服,然后不必提货åQŒç‘ô¾l­çœ‹ç”µåª„、吃饭。而当你回家时åQŒè¡£æœå·²¾låˆ°å®Óž¼Œå› äؓ衣服òq¶ä¸ä¸€å®šæ˜¯ç”׃½ æ¶ˆè´¹çš„店配送,而是从离你家最˜q‘的店配送。â€?/p><p><br /></p><p>  当消费者对品牌产生黏性,成äؓ雅戈ž®”的会员æ—Óž¼Œé›…戈ž®”会以门店äؓòq›_°¾l§ç®‹å¢žåŠ é«˜é™„加值的服务。据了解åQŒåœ¨æ­å·žæ­¦æž—银泰商厦的汉éºÖM¸–å®Óž¼ˆé›…戈ž®”旗下汉éºÈ³»åˆ—品牌)门店åQŒæœ‰å‡ ä¸ª¿Uå¯†æ€§å¾ˆå¼ºçš„咖啡厅,VIP会员可以免费使用ã€?/p><p><br /></p><p>  “我们发玎ͼŒ˜q™äº›ž®åŒ…厢十分吻合汉éºÖM¸–家品牌用æˆïLš„消费习惯åQŒè€Œå½“老用户带朋友来喝咖啡æ—Óž¼Œä»–的朋友也有很大概率ž®è¯•æˆ‘们的äñ”品与服务åQŒåŞ成一个以门店ä¸ø™²ä½“的消费½C„¡¾¤ã€‚”徐鹏介¾lï¼ŒåŽÕd¹´˜q™å®¶æ±‰éº»ä¸–家门店ž®±å®Œæˆäº†˜q?000万元的营业额ã€?/p><p><br /></p><p>  高附加值的服务åQŒä‹É雅戈ž®”会员的数量不断增加åQŒæˆªè‡›_Ž»òq´ä¸‰å­£åº¦æœ«ï¼Œé›…戈ž®”龙马汇会员辑ֈ°270.44万ähåQŒè¾ƒòq´åˆå¢žåŠ 60.55万ähåQ›ä¼šå‘˜æ¶ˆè´šw‡‘é¢?96207.54万元åQŒè¾ƒä¸Šå¹´åŒæœŸå¢žé•¿29.61%ã€?/p><p><br /></p><p>  <strong>开书店、拍å½Þp§†å‰§ï¼Œå˜èín跨界玩家</strong></p><p><br /></p><p>  除了要承载O2O的体验中心与VIP的服务中心,跨界商业模式也æÕQ出水面。据胡纲高透露åQŒç›®å‰é›…戈尔正在与中信出版社‹z½è°ˆåˆä½œåQŒå‡†å¤‡åœ¨10多家自营旗舰店里开设中信书店,书与服装互相嵌入ã€?/p><p><br /></p><p>  “其实雅戈尔一直在å¯ÀL‰¾åµŒå…¥å¼çš„商业伙伴åQŒæˆ‘们判断中信胦¾lå‡ºç‰ˆç‰©çš„读者与雅戈ž®”及旗下子品牌Hart Schaffner MarxåQˆæµ©ç‹®è¿ˆåQ‰ã€GY、HANPåQˆæ±‰éºÖM¸–å®Óž¼‰ã€MAYOR的客æˆïL¾¤éžå¸¸ç›æ€¼¼åQŒåƈå…ähœ‰äº’补性。”徐鹏说ã€?/p><p><br /></p><p>  除了与出版社合作åQŒä¸€ä¸ªæ›´å…ähƒ³è±¡åŠ›çš„方案正在雅戈尔½Ž¡ç†å±‚çš„è„‘æ“v孕育。“今后,在雅戈尔的门店里åQŒåœ°ä¸Šçš„地毯、沙发上的枕头、架子上的红酒、墙上的书画、手里端的咖啡,都会成äؓ雅戈ž®”门店商品的一部分。会员也可以在门店开‹z‘Ö¯¹åQŒç”»å®¶åœ¨é—¨åº—办画展,歌手在门店开ž®åž‹æ¼”唱会,˜q™äº›éƒ½å°†åœ¨æœªæ¥æˆä¸ºçŽ°å®žï¼Œæ—¶å°šæ–‡åŒ–的传播中心便应运而生。”胡¾U²é«˜è¯´ã€?/p><p><br /></p><p>  此外åQŒé›…戈尔˜q˜ä¸€æ”ÒŽ²‰½E³ä½œé£Žï¼Œå¤§èƒ†˜q›å†›å½Þp§†ç•Œã€‚据了解åQŒç”±å›½å†…最优秀的纪录片ä¸Õdˆ›å›¢é˜Ÿæ‰“造的现象¾U§çºªå½•ç‰‡ã€Šç©¿åœ¨èín上的中国》即ž®†åœ¨å¤®è§†é¦–æ’­åQŒåˆ¶ä½œæ–¹åœ¨å¼€æ‹ä¹‹å‰ä¾¿ž®†é›…戈尔列äؓ合作企业首选。“因为新中国的男装发展史¼›ÖM¸å¼€é›…戈ž®”,而雅戈尔从棉èŠÞq§æ¤åˆ°æˆè¡£é”€å”®çš„å…¨äñ”业链åQŒä¹Ÿ¾l™æ‘„制组提供了必要的素材。â€?/p><p><br /></p><p>  同时åQŒé›…戈尔赞助拍摄的都市律攉K¢˜æç”µè§†å‰§ã€Šå› æ³•ä¹‹åã€‹ï¼Œä¹Ÿå³ž®†ä¸Šæ˜ ã€‚而雅戈尔ž®†åŒæ­¥æŽ¨å‡ºå¾‹å¸ˆæ­£è£…系列。“律师是MAYOR品牌的一批客æˆïL¾¤åQŒè®¾è®¡å¸ˆåœ¨è®¾è®¡å¾‹å¸ˆç³»åˆ—正装时加入了许多匠心元素,比如ž®†è¥¿è£…驳口的角度改äؓ90“ïåQŒä½“现公正,在后领绣上天òq›_›¾æ¡ˆï¼Œä½“现公åã^。类ä¼ÆD¿™¿Uè¥é”€æ–ÒŽ³•åQŒæ˜¯é›…戈ž®”目前正在尝试的。â€?/p><p><br /></p><p>  请宁波首位奥˜qå† å†›çŸ³æ™ºå‹‡ç«™å°åQŒé›…戈尔与体育圈的跨界合作,如今也尝åˆîCº†ç”œå¤´ã€‚从2016òq´åˆ°2020òqß_¼Œé›…戈ž®”服装将成äؓ中国田径队的唯一正装供应商,òq¶äؓ˜qåŠ¨å¥å„¿ä»¬æä¾›å…¨æ–¹ä½çš„åŞ象支持。当北京获得2022冬奥会主办权后,又迅速推å‡ÞZº†é‡‡ç”¨ç‰›æÓ|¾Uºé¢æ–™ã€ç‚¹¾~€æ»‘雪ž®äh和雪花图案的雅戈ž®”冬奥会特别版衬衫,短时间内销售一½Iºã€?/p><p><br /></p><p> <strong> òq´è½»å›¢é˜ŸæŽ¥åŠ›è®©â€œè{型”充满活åŠ?/strong></p><p><br /></p><p>  ˜q™ä¸€¾pÕdˆ—商业模式的è{型尝试,¼›ÖM¸å¼€é›…戈ž®”è¿‘òq´æ¥å¯¹ç®¡ç†å±‚òq´è½»åŒ–的攚w€ ã€?/p><p><br /></p><p>  雅戈ž®”集团控股公司æ€È»ç†èƒ¡¾U²é«˜åQ?973òq´å‡ºç”Ÿï¼Œæ¯•ä¸šäºŽæµ™æ±Ÿå¤§å­¦ã€‚历任鄞州区高桥镇党委书记、省è´æ€¿ƒä¼šå‰¯ä¼šé•¿ã€æ¸©å·žå¸‚副市长等职。胡¾U²é«˜å±¥æ–°é›…戈ž®”不åˆîC¸€òqß_¼Œä½†å¯¹å…¬å¸çš„创æ–îC‹D措成竹在胸。他谦逊地对记者表½Cºï¼šâ€œæˆ‘˜q˜æ˜¯æœè£…业的一名‘新兵’,但会对这块实业孜孜探索,砥砺前行åQŒäº‰å–成为服装业创新驱动、创业è{型的整合者。â€?/p><p><br /></p><p>  公司副æ€È»ç†å…¼å“ç‰Œæ€È›‘徐鹏åQŒæ›´òq´è½»åQ?987òq´å‡ºç”Ÿã€‚他此前在团省委工作åQŒè¢«æŽå¦‚成相中,从生产一¾U¿å·¥äººåšèµøP¼Œå‡ ç»è½®å²—åQŒå¦‚今成为雅戈尔史上最òq´è½»çš„高½Ž¡ï¼›é›…戈ž®”品牌设计æ€È›‘龚乃李ͼŒ1979òq´å‡ºç”Ÿï¼Œæ›‘Öœ¨ä¹”治阿玛ž®¼å·¥ä½œï¼Œåœ¨æ„å¤§åˆ©å­¦ä¹ å·¥ä½œå¤šå¹´åQ?015òq´åŠ ç›Ÿé›…戈尔。而国家çñ”企业技术中心主仅R€åšå£«åŽå·¥ä½œç«™è´Ÿè´£äh王庆淼博士,则是雅戈ž®”的老员工,是服装面料研发领域的权威专家ã€?/p><p><br /></p><p>  正是˜q™ä¸ªè¢«å¤–界誉为“四大金刚”的òq´è½»é«˜ç®¡å›¢é˜ŸåQŒæŽ¥˜q‡äº†â€œä¸­å›½æœè£…业民族品牌的领军者”的接力‹‚’,让改革开攑֐Œé¾„的雅戈ž®”充满朝气、活力、竞争力与ä‹É命感ã€?/p><p><br /></p></div> </div><!--list2¾l“束 --> <div class="fenye"> </div> </div><!--m¾l“束 --> <div class="r"> <h1>|热点内容|</h1> <div class="g_top"><img src="/templets/textile/images/g_top.gif" /></div> <div 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