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0px;border-color:#816012; "></div> <div id="bodyimg" style="line-height:22px;font-size:14px;color:#333;letter-spacing:1px;width:560px;padding-top:20px;"><p style="text-align:center;"><img src="/uploads/images/20161212/14815080512164.jpg" title="f04da22d7ba719b74eb75b.jpg" /><br /></p><p style="text-align:center;">  好孩子是世界最大的儿童耐用品品牌经营商åQŒäñ”品覆盖全品类。图为好孩子¾pÕdˆ—产品ã€?/p><p><br /></p><p>  走进好孩子集团昆山总部的äñ”品展½CºåŽ…åQŒå„‹Æ‘Ö©´å„¿æŽ¨è½¦ã€å„¿ç«¥å®‰å…¨åñ”椅等¾~¤çº·æŽ’列。“这是早教婴儿èžRåQŒèƒ½¾l™å®å®æ”¾éŸ³ä¹ã€è®²æ•…事、听电话åQ›è¿™æ˜¯åˆ›ä¸‹å‰ž®¼æ–¯ä¸–ç•Œ¾Uªå½•çš„口袋èžRåQ?¿U?步可以折叠成公文包大ž®ï¼›˜q™æ˜¯å„¿ç«¥é«˜é€Ÿæ±½è½¦å®‰å…¨åñ”椅,模拟航天器安全着陆技术,安全性能大幅­‘…越‹Æ§ç¾Žæ ‡å‡†ã€‚”好孩子国际控股有限公司ä¸Õd¸­å®‹éƒ‘˜q˜äؓ记者讲解è“v了自家创æ–îCñ”品的功能特点ã€?/p><p><br /></p><p>  好孩子今òq?7岁,已经成长ä¸ÞZ¸–界最大的儿童耐用品品牌经营商。从诞生之初仅有一‹Æ‘Ö©´å„¿æŽ¨è½¦ï¼Œåˆ°å¦‚今拥æœ?大自ä¸Õd“ç‰Œã€?7个运营品牌,产品遍销70多个国家和地区;从昆å±×ƒ¸€éš…è“v步,到如今全球徏æœ?大研发中心,拥有来自34个国家的26000名员工;从äؓ‹Æ§ç¾Žè´´ç‰Œç”Ÿäñ”到打造自ä¸Õd“ç‰Œï¼Œå†åˆ°æˆäؓ国际行业标准的参与者、引领者。创新基因ä‹É好孩子在实现品牌价值的同时åQŒå¼•é¢†è¡Œä¸šä¸æ–­å‘展ã€?/p><p><br /></p><p>  <strong>“新产品机器”打开市场</strong></p><p><br /></p><p>  在好孩子集团昆山中心实验室,一辆陈旧的紫色ž®ç¢ŽèŠ±å¸ƒå©´å„¿æŽ¨èžR引è“v记者注意。好孩子集团高çñ”副总裁贺新军告诉记者,˜q™æ˜¯å¥½å­©å­ç”Ÿäº§çš„½W¬ä¸€‹Æ‘Ö©´å„¿æŽ¨è½¦ã€?989òqß_¼Œå½“æ—¶˜q˜æ˜¯æ•°å­¦è€å¸ˆçš„宋郑还接手了负债的校办工厂åQŒå°±æ˜¯é è‡ªå·±å‘明的这‹Æ‘Ö››åŠŸèƒ½æ‘‡ç¯®å¼å©´å„¿æŽ¨è½¦ï¼Œåˆ›ç«‹äº†å¥½å­©å­å“ç‰Œã€‚“这‹Æ¾æŽ¨è½¦äؓ好孩子推开了市场大门,也坚定了好孩子坚持自ä¸È ”发的信念。”贺新军说ã€?/p><p><br /></p><p>  创新之èµ\怎么赎ͼŸž®±æ˜¯è¦çž„准市场空白,持箋研发åQŒä¸æ–­ç”¨æ–îCñ”品替代旧产品åQŒè®©˜q½éšæ¨¡ä»¿è€…æ°¸˜qœè·Ÿä¸ä¸ŠèŠ‚奏ã€?/p><p><br /></p><p>  “永˜qœä¸èƒ½æ”¾å¼ƒå¯¹å¸‚场的研½I¶å’Œç ”发能力的徏设。”宋郑还告诉记者,即便是在开拓国际市场做代工阶段åQŒå¥½å­©å­ä¹Ÿæ˜¯åšæŒè‡ªä¸»ç ”发。äؓ此,好孩子还创造了独特的OPMåQˆè‡ªä¸ÖMñ”品制造)模式åQŒå³é™¤äº†å“ç‰ŒåQŒå…¶ä»–包括研发、制造、品质管理等åQŒéƒ½æ˜¯è‡ªå·Þqš„。用˜q™ä¸ªæ¨¡å¼åQŒå¥½å­©å­åœ¨æ“v外徏立了自己的研发设计团队,自己生äñ”刉™€ äñ”品,在äñ”业链里打造出了不可替代性ã€?/p><p><br /></p><p>  时至今日åQŒå¥½å­©å­å…¨çƒç ”发体系拥有7500多项专利技术,每年创造新产品500余款åQŒè¢«ä¸šç•Œèª‰äؓ“新产品机器”。好孩子集团昆山中心实验室是个创新创意的“聚宝盆”。贺新军告诉记者,˜q™é‡Œæ­£åœ¨é›†ä¸­ç ”发2018òq´ä¸Šå¸‚çš„æ–îCñ”品。包括在ç‰ÒŽ®Šææ–™é‡Œå†…¾|®äº†ä¼ æ„Ÿå™¨èƒ½å¤Ÿç”¨APP监测婴儿呼吸、心跛_Šæç¤ºž®¿è£¤å·²æ¹¿çš„智能床垫,妈妈只需掌握方向卛_¯è¡Œèµ°çš„助力婴儿推车,遥控按钮便能自动折叠或打开的婴儿推车,½{‰ç­‰ã€‚这些从妈妈需求出发的创新产品åQŒå°†ä¼šç»™å¸‚场带来诸多期待ã€?/p><p><br /></p><p>  <strong>构徏自主品牌阵营</strong></p><p><br /></p><p>  同许多企业一æ øP¼Œå¥½å­©å­ä¹Ÿ¾låŽ†äº†äؓ‹¹·å¤–品牌代工生äñ”的阶ŒDüc€‚虽然拥有强大的创新研发与制造能力,却只能做òq•åŽçš„“隐形冠军”。但如今åQŒç»˜q‡å¸‚场磨炼和整合资源能力的提高,好孩子打响了自己的品牌,òq¶æ‹¿ä¸‹æ¬§¾ŸŽä¸¤å¤§å¸‚场,成äؓ名副其实的行业冠军ã€?/p><p><br /></p><p>  2014òqß_¼Œå¥½å­©å­å®Œæˆäº†éœ‡åŠ¨ä¸šç•Œçš„两‹Æ¡åƈ购。先是全资收购欧‹z²è‘—名高端儿童品牌å¯d国CybexåQŒä¹‹åŽå…¨èµ„åƈ购美国百òq´çŸ¥åå©´ç«¥å“ç‰ŒEvenfloã€?/p><p><br /></p><p>  â€?010òq´é¦™æ¸¯ä¸Šå¸‚后åQŒæˆ‘们具备了国际òq¶è´­å®žåŠ›ã€‚这两次òq¶è´­åQŒè®©å¥½å­©å­ä»Žé‡å˜åˆ°è´¨å˜ï¼ŒèµîC¸Šäº†ä»¥è‡ªä¸»å“ç‰Œä¸ÞZ¸»ã€ç ”产销一条龙垂直整合的发展道路。”宋郑还è¯ß_¼Œå»ºç«‹å¼ºå¤§çš„自ä¸Õd“ç‰Œï¼Œæ˜¯å¥½å­©å­ä»Žåˆ›ç«‹ä¹‹å§‹å°±ä¸ÞZ¹‹å¥‹æ–—的目标和梦想。“无è®ÞZ»ŽäººåŠ›èµ„源的运用、äñ”品和商务模式的创新、资本的˜qä½œåQŒè¿˜æ˜¯æ‰“造合资公司,我们都在向梦想靠˜q‘。â€?/p><p><br /></p><p>  全球化战略布局基本完成后,好孩子开始着力梳理和构徏自主品牌阵营。如今,˜q™ä¸ªâ€œå“ç‰Œé‡‘字塔”已¾læ¸…晎ͼšå¡”尖以经典的时尚和设计,引领都市高端消费人群的生‹zÀL–¹å¼ï¼›é‡‘字塔的每一层对应不同的消费¾Ÿ¤ä½“åQŒæ¯ä¸€å±‚至ž®‘两个品牌,可以满èƒö东西æ–ÒŽ–‡åŒ–背景下的不同需求。合在一èµøP¼Œž®±å¯¹å…¨çƒçš„细分市场åŞ成了全覆盖。“构½{‘金字塔品牌¾Ÿ¤ï¼Œæ›´åŠ æœ‰åˆ©äºŽæˆ‘们根据用户需求,对市场深耕细作。同æ—Óž¼Œä¹Ÿèƒ½æå‡å¥½å­©å­çš„影响力和市场占有率。”宋郑还说ã€?/p><p><br /></p><p> <strong> 从“墙外”回归“墙内â€?/strong></p><p><br /></p><p>  墙内开花墙外香。好孩子长期位居¾ŸŽå›½å’Œæ¬§‹z²å¸‚场的销售冠军,但在中国市场的表现却与其强大的企业实力åƈ不完全匹配。宋郑还è¯ß_¼Œ˜q‡åŽ»10多年好孩子把重点攑֜¨äº†æ“v外市场,是因ä¸ÞZ»¥å‰å©´å„¿æŽ¨è½¦ã€å„¿ç«¥å®‰å…¨åñ”椅等在国内消费者心中åƈ非必需品。但现在åQŒå›½å†…的消费理念和消费能力都已大大改变,中国已经是全球第二大母婴消费市场。作为新生代母婴消费ä¸ÕdŠ›å†›çš„â€?5后”â€?0后”妈妈们åQŒæ›´åŠ è¿½æ±‚优质的产品和服务ã€?/p><p><br /></p><p>  “所以好孩子ä»?010òq´å¼€å§‹è°ƒæ•´æˆ˜ç•¥ï¼Œå›žå½’中国市场。”宋郑还è¯ß_¼Œä¸ÞZº†æ›´å¥½åœ°é€‚应中国市场的巨大变化,好孩子着力打造母婴和儿童˜qåŠ¨ä¸¤å¤§ç”Ÿæ€é“¾åQŒæå‡ÞZº†BOOM商业模式åQšB指的是品牌,两个O是线上线下销售渠道,M是手机端åQŒä»£è¡¨ç”¨æˆ—÷€‚好孩子以自ä¸Õd“ç‰Œé¢†è¡”,同时与合资品牌mothercare及NIKE、adidas½{‰å…¨ç?2大知名运动品牌结成联盟,在线上和¾U¿ä¸‹åŒæ—¶ä¸ºæ¶ˆè´¹è€…提供安全可靠的商品、便利快æïLš„服务ã€?/p><p><br /></p><p>  面向未来åQŒå¥½å­©å­æˆ˜ç•¥è“å›¾çš?.0版本也已¾lå±•å¼€åQŒå°†åœ¨å¤§æ•°æ®åˆ†æžã€æ™ºèƒ½åˆ¶é€ ã€é«˜¿U‘技产品打造、绿色生态发展、标准创新等7个方面加大投资和研发。宋郑还è¯ß_¼Œå¥½å­©å­å·²¾lè˜è¯·äº†â€œé«˜æ‰‹â€æ¥ä¸Õd¯¼å¤§æ•°æ®åˆ†æžåº”用体¾p»ï¼Œæ·±åº¦æŒ–掘用户数据åQŒç²¾å‡†æŠŠæ¡ç”¨æˆ·éœ€æ±‚å’Œ­‘‹åŠ¿åQ›å°†¾l§ç®‹å…¨é¢æ”¹è¿›3òq´å‰å¯åŠ¨çš„智能制造柔性生产线åQŒä»¥æ»¡èƒö用户个性化需求ã€?/p><p><br /></p><p>  “坚持自ä¸È ”发、持¾l­åˆ›æ–°æ˜¯å¥½å­©å­çš„生命力。”宋郑还è¯ß_¼Œâ€œæœªæ¥æˆ‘们将¾l§ç®‹ä»¥åˆ›æ–îCؓ驱动åQŒåŠ›äº‰åœ¨å…¨çƒå©´ç«¥è€ç”¨å“è¡Œä¸šç‘ô¾l­ä¿æŒé¢†å…ˆåœ°ä½ï¼Œè´¡çŒ®ä¸­å›½å“ç‰Œçš„智慧和力量。â€?/p><p><br /></p></div> </div><!--list2¾l“束 --> <div class="fenye"> </div> </div><!--m¾l“束 --> <div class="r"> <h1>|热点内容|</h1> <div 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