ï»?!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> 中国¾Uºç»‡æœè£…品牌¾|?/title> <meta name="keywords" content="解读,安踏,工匠,¾_„¡¥ž,认真,做好,æ¯?一ä»?衣服," /> <meta name="description" content="2016òq?æœ?日,国务院æ€È†æŽå…‹å¼ºåœ¨æ”¿åºœå·¥ä½œæŠ¥å‘Šä¸­æå‡ø™¦åŸ¹è‚²¾_„¡›Šæ±‚精的工匠精¼œžï¼Œå¢žå“¿Uã€æå“è´¨ã€åˆ›å“ç‰Œã€‚这是“工匠精¼œžâ€é¦–‹Æ¡å‡ºçŽ°åœ¨æ”¿åºœå·¥ä½œæŠ¥å‘Šä¸­ï¼Œè®©äh耳目一新ã€?2016òq?月,《ähæ°? /> <link href="/templets/textile/images/style.css" rel="stylesheet" type="text/css" /> <meta http-equiv="Cache-Control" content="no-transform" /> <meta http-equiv="Cache-Control" content="no-siteapp" /> </head> <body> <div style="position:fixed;left:-9000px;top:-9000px;"><meter id="9pptp"><delect id="9pptp"><address id="9pptp"><sub id="9pptp"></sub></address></delect></meter><th id="9pptp"><rp id="9pptp"><dl id="9pptp"><delect id="9pptp"></delect></dl></rp></th><rp id="9pptp"><font id="9pptp"></font></rp><ins id="9pptp"></ins><delect 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0px;border-color:#816012; "></div> <div id="bodyimg" style="line-height:22px;font-size:14px;color:#333;letter-spacing:1px;width:560px;padding-top:20px;"><p>  2016òq?æœ?日,国务院æ€È†æŽå…‹å¼ºåœ¨æ”¿åºœå·¥ä½œæŠ¥å‘Šä¸­æå‡ø™¦åŸ¹è‚²¾_„¡›Šæ±‚精的工匠精¼œžï¼Œå¢žå“¿Uã€æå“è´¨ã€åˆ›å“ç‰Œã€‚这是“工匠精¼œžâ€é¦–‹Æ¡å‡ºçŽ°åœ¨æ”¿åºœå·¥ä½œæŠ¥å‘Šä¸­ï¼Œè®©äh耳目一新ã€?/p><p><br /></p><p>  2016òq?月,《äh民日报》走访了安踏、美的等四家不同行业的领军企业,深入了解中国企业在工匠精¼œžæ–¹é¢çš„探烦和实践,探讨如何更好发挥工匠¾_„¡¥žåQŒäؓ中国癑֧“提供品种更多、品质更优、品牌更响的产品ã€?/p><p><br /></p><p>  4æœ?9日,《äh民日报》整版刊登题为《一双好跑鞋应该长啥æ øP¼Ÿã€‹æ–‡ç« ï¼Œ¿U¯æžå…¨é¢æŠ¥é“了安ítçš„工匠¾_„¡¥žž®±æ˜¯â€è®¤çœŸåšå¥½æ¯ä¸€ä»¶è¡£æœæ¯ä¸€åŒéž‹å­â€ã€‚文章指出,20多年来,爱拼敢赢的安ítäh一直秉承和发扬˜q™ç§â€œå·¥åŒ ç²¾¼œžâ€ï¼Œä½¿å®‰ítåœ¨2015òq´å®žçŽ°è¥æ”¶ç ´ç™¾äº¿åQŒæˆä¸ºé¦–个进入百亿俱乐部的中国运动品牌ã€?/p><p><br /></p><p>  四月春光明媚åQŒé™ªä¼´å®¶äººæˆ–¾U¦ä¸Šå¥½å‹åˆ°å…¬å›­é‡Œè·‘æ­¥åQŒè¿™¿Uç”Ÿ‹zÀL–¹å¼å¾ˆæ½®ã€å¾ˆç‚«ï¼Œä¹Ÿå¾ˆå—欢˜qŽã€‚然而,在商场逛一圈,找一双合适的跑鞋òq¶ä¸å®ÒŽ˜“åQšå›½å¤–品牌ä­hæ ég¸èÔŒ¼ŒåŠ¨è¾„上千元;国内品牌虽便宜,却感觉不够“高大上”。不同品牌的跑鞋åQŒâ€œå«é‡‘量”差别有多大åQŸä½œä¸ºâ€œåŽæ¥è€…”的国内˜qåŠ¨å“ç‰ŒåQŒèƒ½å¦è¿Žå¤´èµ¶­‘…?今天我们ž®±å¸¦æ‚¨èµ°˜q‘几家制鞋企业,探寻怎样用“匠人精¼œžâ€é€ å°±å¥½å“ç‰Œã€å¸¦åŠ¨æ–°éœ€æ±‚ã€?</p><p><br /></p><p style="text-align:center;"><img src="/uploads/images/20160503/14622435321365.jpg" title="12448418988045.jpg" /><br /></p><p><br /></p><p> <strong> 鞋楦不对åQŒæ€Žèƒ½â€œåˆè„šâ€?/strong></p><p>  国内˜qåŠ¨éž‹ä¼ä¸šæ˜¯â€œåŽæ¥è€…”,惌™¦â€œåŽæ¥å±…上”,单靠模仿肯定èµîC¸˜qœä¹ŸèµîC¸é€šï¼Œ˜q˜æ˜¯å¾—踏ítå®žå®žæžå“ç‰Œç ”发ã€?/p><p><br /></p><p>  “买åˆîC¸€åŒæ»¡æ„çš„è·‘éž‹åQŒæˆ‘会感觉很òq¸ç¦ã€‚”上‹¹·å¸‚杨æàåŒºæŸé«˜æ ¡å­¦ç”Ÿã€è·‘步爱好者廖凡对记者说。两òq´å‰åQŒåœ¨åŒå­¦å½±å“ä¸‹ï¼Œå»–凡开始跑步。从每天5公里åˆ?0公里再到参加马拉松,他把跑步看成一¿Uâ€œæ”¾ä¸ä¸‹â€çš„生活方式ã€?/p><p><br /></p><p>  在廖凡眼中,跑鞋之于跑者,ž®±åƒä¸€ä½å¥½å‹ã€‚打开鞋柜åQŒä»–如数家珍åQšä¸åŒçš„è·‘éž‹åQŒåˆ†åˆ«é€‚合夜跑、公路跑、场地跑、马拉松½{‰ã€‚只是,他的跑鞋全是国外品牌åQšäºšç‘Ÿå£«ã€å®‰å¾ïLŽ›ã€è€å…‹ã€æ–°ç™¾äëu…â€?/p><p><br /></p><p>  “穿国外品牌的跑鞋实属无奈。”廖凡说åQŒå›½å¤–品牌跑鞋的性能好,可ä­hæ ég¹Ÿé«˜ã€‚比如亚瑟士的一双专业跑步鞋åQŒè“væ­¥ä­hž®Þp¦åƒå…ƒåQŒå¯¹äºŽä»–˜q™æ ·çš„学生不是一½W”小数目。国内品牌的跑鞋虽便宜,但跑友们普遍不太看得上ã€?/p><p><br /></p><p>  相比国外品牌åQŒå›½å†…运动鞋是不折不扣的“后来者”“跟跑者”。国内运动鞋行业èµäh­¥åˆæœŸé­é‡ä¸å°‘ž®´å°¬åQŒä¾‹å¦‚,用于模拟äºø™„šçš„鞋楦,是生产运动鞋的必备工å…øP¼Œå›½å†…一些企业一度拿皮鞋的鞋楦生产运动鞋åQŒæˆ–者用‹Æ§ç¾Žäºø™„šåž‹çš„鞋楦生äñ”内销的运动鞋。如此äñ”品,怎能合脚åQ?</p><p><br /></p><p style="text-align:center;"><img src="/uploads/images/20160503/14622436087527.jpg" title="12450414864735.jpg" /><br /></p><p><br /></p><p>  在国产品牌运动鞋企业看来åQŒæƒ³è¦â€œåŽæ¥å±…上”,单靠模仿肯定èµîC¸˜qœä¹ŸèµîC¸é€šï¼Œ˜q˜æ˜¯å¾—踏ítå®žå®žæžç ”发åQŒç”Ÿäº§å‡ºå“å½“当的“拳头”品牌。一些国产品牌率先完成了从代工、模仿到研发、创新的转型ã€?/p><p><br /></p><p>  2005òqß_¼Œä¸­å›½ç”·å­½‹®çƒèŒä¸šè”赛的运动员几乎清一色穿国外品牌的运动鞋。这不能怪运动员åQŒå›½äº§å“ç‰Œç¡®æœ‰å·®è·ï¼šå¦‚果国äñ”品牌˜qžè¿åŠ¨å‘˜çš„脚型都æ‘怸æ¸…,ž®±æƒ³è®©è¿åŠ¨å‘˜½I¿å›½äº§å“ç‰Œçš„鞋子åQŒåˆ«è¯´è¿åŠ¨å‘˜å¿ƒé‡ŒçŠ¯å˜€å’•ï¼Œä¼ä¸šè‡ªå·±éƒ½æ²¡åº•ã€?/p><p><br /></p><p>  扑ֈ°å·®è·ž®±æœ‰äº†åŠªåŠ›çš„方向ã€?005òqß_¼Œå®‰è¸æˆç«‹˜qåŠ¨¿U‘学实验室。一òq´æ—¶é—´å†…åQŒå®žéªŒå®¤å¯¹è”赛运动员的脚型做了一‹Æ¡å…¨è¦†ç›–分析åQŒåƈ¾l“合每个人的技术特点,量èín打造运动鞋。一òq´åŽåQ?5%的国内篮球职业联赛运动员½I¿ä¸Šå®‰è¸çš„运动鞋。随后的调查昄¡¤ºåQŒè¿åŠ¨å‘˜å¯¹å®‰ítè¿åŠ¨éž‹çš„满意度辑ֈ°93%åQŒé«˜äºŽå¯¹å›½å¤–品牌87%的满意度ã€?/p><p><br /></p><p> <strong> ¾lè¿‡å¤šå¹´˜q½èµ¶åQŒå¦‚今国内品牌跑鞋的“含金量”究竟如何?</strong></p><p><br /></p><p>  “一双安ítå››äº”百元的跑鞋åQŒä¸ä¼šè¾“¾l™åƒå…ƒå·¦å³çš„国外品牌。”安ítè¿åŠ¨ç§‘学实验室负责人阮果清很有底气地说åQŒåšå‡ºå¦‚此判断不是“凭感觉”,而是有科学的数据支撑。阮果清毕业于北京体育大学运动äh体科学专业,每天跟各¿Uè¿åŠ¨éž‹æ‰“交道,用科学的æ–ÒŽ³•é€è§†æ¯åŒè·‘éž‹åQŒâ€œæ˜Žç™½è‡ªå·±å·®åœ¨å“ªå„¿ï¼Œæ‰çŸ¥é“如何追赶。â€?/p><p><br /></p><p>  在安ítè¿åŠ¨ç§‘学实验室内,一双跑鞋正在经历这æ ïLš„‹¹‹è¯•åQšè¿åŠ¨å‘˜½I¿ä¸Š‹¹‹è¯•è·‘éž‹åQŒç«™ä¸Šè·‘步机。工作äh员在˜qåŠ¨å‘˜è·‘步时涉及的重点肌肉处贴上“肌电”探‹¹‹å™¨åQŒåƈ˜qžæŽ¥åˆ°æ•°æ®ç»ˆç«¯ã€‚当˜qåŠ¨å‘˜è·‘å‡ÞZ¸åŒé€Ÿåº¦æ—Óž¼Œè‚Œè‚‰å‘力、受力、冲å‡È­‰æ•°æ®å®žæ—¶ä¼ é€’到¾lˆç«¯ã€‚有了这些数据,可以更加¿U‘学、准¼‹®åœ°åˆ¤æ–­è·‘鞋的支撑、减震等性能ã€?/p><p><br /></p><p><br /></p><p>  “安ítç†è§£çš„工匠¾_„¡¥žåQŒå°±æ˜¯åšå¥½æ¯ä¸€åŒéž‹ã€æ¯ä¸€ä»¶è¡£æœã€‚”安ítè‘£äº‹å±€ä¸Õd¸­ä¸ä¸–忠说åQŒä¸­å›½è‡ªå¤å°±æœ‰å¾ˆå¤šåŒ äººï¼Œä¸æ˜¯ä¸èƒ½åšï¼Œè€Œæ˜¯ä¸å¤ŸåšæŒã€ä¸å¤Ÿè‡ªä¿¡ã€‚国内品牌虽然è“v步晚åQŒä½†ä¸“心致志做好鞋,一样可以实现赶­‘…。去òqß_¼Œå®‰è¸æˆäؓ首个˜q›å…¥ç™¾äº¿ä¿×ƒ¹éƒ¨çš„中国˜qåŠ¨å“ç‰ŒåQŒé”€å”®äº†4000多万双运动鞋åQŒè¶…˜q‡è€å…‹åœ¨ä¸­å›½å¸‚场的˜qåŠ¨éž‹é”€é‡ã€?</p><p><br /></p><p style="text-align:center;"><img src="/uploads/images/20160503/14622435783999.jpg" title="12450819683082.jpg" /><br /></p><p><br /></p><p><br /></p><p><br /></p><p> <strong> “第一感觉”,胜在¾l†èŠ‚</strong></p><p><br /></p><p>  国外品牌的运动鞋åQŒæ— è®ºæ˜¯é¢œè‰²æ­é…˜q˜æ˜¯‹Æ‘Öž‹è®¾è®¡åQŒæ€ÀLœ‰ä¸€äº›â€œæƒŠå–œâ€ã€‚反观国内品牌鞋åQŒæ¬¾åž‹è®¾è®¡å¤šå±žâ€œå¤§é™†è´§â€ï¼Œé¢œè‰²æ­é…å¾€å¾€æœ‰äº›â€œä¿—”ã€?/p><p>  在商场,是什么吸引消费者走˜q›ä¸€å®‰™ž‹åº—åƈ做出购买军_®šåQ?/p><p><br /></p><p>  “样式新颖,颜色漂亮åQŒç©¿ç€èˆ’适。”北京市朝阳区某国企员工林筱回答ã€?/p><p><br /></p><p>  在林½{Þqœ‹æ¥ï¼Œä¸å°‘国内品牌的跑鞋,½W¬ä¸€çœ¼å°±èƒ½çœ‹å‡ºå·®è·ã€‚国外品牌的˜qåŠ¨éž‹ï¼Œæ— è®ºæ˜¯é¢œè‰²æ­é…è¿˜æ˜¯æ¬¾åž‹è®¾è®¡ï¼Œæ€ÀLœ‰ä¸€äº›â€œæƒŠå–œâ€ã€‚反观国内品牌,‹Æ‘Öž‹è®¾è®¡å¤šå±žâ€œå¤§é™†è´§â€ï¼Œé¢œè‰²æ­é…å¾€å¾€æ¯”较“俗”ã€?/p><p><br /></p><p>  中国˜qåŠ¨éž‹éœ€æ±‚总量增长的同æ—Óž¼Œæ–¹å‘也在发生变化åQŒå…¸åž‹è¡¨çŽîCؓ“一鞋多用”到“一鞋专用”。äh们以前买的跑步鞋åQŒåƈ不只有跑步时½I¿ï¼Œè€Œæ˜¯è¦†ç›–了休闌Ӏè¿åŠ¨ç­‰å¤šç§åœºæ™¯ã€‚如今,消费者更加关注鞋子的专业性能。款式设计上åQŒäh们更加注重外观,ç›æ€¿¡â€œç¬¬ä¸€æ„Ÿè§‰â€ã€?/p><p><br /></p><p> <strong> 国内品牌的运动鞋能否满èƒö需求新变化åQ?/strong></p><p><br /></p><p>  “从99%做到99.99%åQŒé«˜ç«¯å“ç‰Œèƒœåœ¨ç»†èŠ‚。”安ítæ€»è£éƒ‘捷è¯ß_¼Œå›½äñ”˜qåŠ¨éž‹å®Œæˆâ€œä»Ž0åˆ?”的½Hç ´åŽï¼ŒæƒŒ™¦â€œè¶…车”,必须聚焦新消费,做好每个¾l†èŠ‚åQŒå¸¦æ¥ä¸ä¸€èˆ¬çš„体验ã€?/p><p><br /></p><p>  ‹Æ‘Ö¼è®¾è®¡è¦â€œçž»å‰é¡¾åŽâ€ã€‚所谓瞻前,ž®±æ˜¯è¦åˆ†æžåŽ†å²é”€å”®æ•°æ®ï¼Œåœ¨é”€é‡è¡¨çŽ°å¥½çš„äñ”品基¼‹€ä¸ŠåŠ ä»¥æ”¹˜q›ã€‚同æ—Óž¼Œç ”究国外品牌的“爆‹Æ䏀ï¼Œæ‰‘Öˆ°åˆ«äh‹Æ‘Öž‹æ ·å¼çš„优åŠÑ€‚所谓“顾后”,更多表现为创新。安ítæœ‰ä¸€æ‰ÒŽ¯•ä¸šäºŽ¾ŸŽæœ¯è®¾è®¡ã€äñ”品设计等专业的团队,他们¾l“合最新流行趋势,拿出走在同行“前排”的创新产品ã€?/p><p><br /></p><p>  国äñ”品牌的运动鞋åQŒä»¥å‰å¯èƒ½æ›´å¤šæ˜¯â€œçž»å‰â€ï¼Œè€ŒçŽ°åœ¨â€œé¡¾åŽâ€å æ¯”越来越大,逐渐接近行业发展的前æ²Ñ€?/p><p><br /></p><p>  看得上更要穿得爽。消费者试½I¿å›½å¤–品牌的˜qåŠ¨éž‹æ—¶å¸¸ç¢°åˆ°ç±»ä¼¼å›°æ‰ŽÍ¼šæ˜Žæ˜Žž®ºç åˆé€‚,ä¸ÞZ½•å‰è„šæŽŒæˆ–­‘›_¼“处觉得有些挤åQŸåŽŸå› åœ¨äºŽä¸­å›½äh和外国äh的脚型差异ã€?/p><p><br /></p><p>  鞋子前掌宽度、èƒö弓高度等与脚的匹配性,军_®šäº†å…¶èˆ’适性。安ítè´Ÿè´£éž‹å“çš„助理总裁王有承介¾lï¼Œ2010òqß_¼Œå®‰è¸å¼€å§‹æœé›†ä¸­å›½äh的脚型库。目前,安踏已在全国各地搜集åˆ?万多脚型。依托脚型库åQŒå®‰ítå¯ä»¥ç”Ÿäº§å‡ºæ›´åˆä¸­å›½äºø™„šåž‹çš„鞋子ã€?/p><p><br /></p><p>  脚型数据也äؓ销售提供了参考。分析脚型数据发玎ͼŒåŒ—方人前脚掌比南方äh更宽。因此,北方地区可以增加宽松型鞋子的订货量,南方地区可以增加修长型鞋子的订货量ã€?/p><p><br /></p><p>  一双好跑鞋能否具备专业性能åQŒéž‹å­çš„大底是关键。想要达到最优效果,研发人员不仅要对各种减震、缓冲材料的性能了如指掌åQŒæ›´è¦é€šè¿‡ä¸åŒææ–™çš„组合,实现对跑者最好的保护。国产品牌跑鞋大底的短板åQŒä¹Ÿæ­£åœ¨ç ”发中逐渐补齐ã€?</p><p><br /></p><p style="text-align:center;"><img src="/uploads/images/20160503/14622436624388.jpg" title="12451684712954.jpg" /><br /></p><p><br /></p><p>  <strong>品牌升çñ”åQŒæ–‡åŒ–æ— æ•?/strong></p><p>  消费者心中的大牌åQŒä¸€å®šæ˜¯å¼•é¢†è¡Œä¸šå‘展、带来美好体验的品牌åQŒè¦çŽ©å‡ºæ–‡åŒ–、玩å‡ÞZ¸ªæ€§ç”šè‡³çŽ©å‡ºå…¨æ–°çš„生活方式ã€?/p><p><br /></p><p>  很多人可能有˜q™æ ·çš„疑问:国äñ”˜qåŠ¨éž‹çš„品质可以比肩国外品牌åQŒäؓ什么ä­h格只卖到别äh的一半甚è‡Ïx›´ä½Žï¼Ÿ</p><p><br /></p><p>  ˜q™å°±æ˜¯å“ç‰Œæ–‡åŒ–的差距ã€?/p><p><br /></p><p>  国外品牌åˆîCº†å›½å†…市场åQŒå¤§å¤šå®šä½äºŽé«˜ç«¯å¸‚场。他们的目标人群购买力较高,对ä­h格相对åƈ不特别敏感,更多考虑品牌文化½{‰å› ç´ ã€‚比如买一双篮球鞋åQŒä¼šå…Ïx³¨æ˜¯å“ªä½çƒæ˜Ÿåœ¨ä»£è¨€è¯¥äñ”品ã€?/p><p><br /></p><p>  ç”׃ºŽå›½å†…品牌èµäh­¥æ™šï¼Œå“ç‰Œæ–‡åŒ–和国外品牌有差距。一般把目标客户定位于大学生、刚参加工作的年è½ÖMh。定价太高不利于销售ã€?/p><p><br /></p><p>  有机构预‹¹‹ï¼Œä¸­å›½ä½“育产业潜力巨大åQŒæœªæ?0òq´å°†è¾‘Öˆ°5万亿â€?万亿元的规模。尤其是随着消费升çñ”åQŒä¸­é«˜ç«¯éœ€æ±‚旺盛。国内企业将来有能力在高端市场占据一席吗åQ?/p><p><br /></p><p>  客观来看åQŒè¡Œä¸šå’Œå“ç‰Œçš„发展,都有一个åó@序渐˜q›çš„˜q‡ç¨‹ã€‚拿国内家电行业来说åQŒåå‡ å¹´å‰å›½äººå¤§å¤šé€‰è´­å›½å¤–品牌的家ç”üc€‚国内家电品牌从ž®å®¶ç”üc€ä½Žä»äh ¼èµäh­¥åQŒçŽ°åœ¨å·²æœ‰å®žåŠ›æŽ¨å‡ÞZ¸­é«˜ç«¯å®¶ç”µäº§å“ã€?/p><p><br /></p><p>  品牌升çñ”可以“提速”。以跑鞋ä¸ÞZ¾‹åQŒæŠ€æœ¯å’Œè®¾è®¡æ˜¯å“ç‰Œçš„基础åQŒä½†ä¸æ˜¯å…¨éƒ¨ã€‚消费者心中的大牌åQŒæ˜¯å¼•é¢†è¡Œä¸šå‘展、带来美好体验的品牌åQŒè¦çŽ©å‡ºæ–‡åŒ–、玩å‡ÞZ¸ªæ€§ç”šè‡³çŽ©å‡ºå…¨æ–°çš„生活方式ã€?/p><p><br /></p><p>  陈盆滨,中国极限马拉松运动员åQŒç¬¬ä¸€ä¸ªç™»ä¸Šç¾Žå›½ã€Šæˆ·å¤–》杂志封面的中国人ã€?015òq?月,陈盆滨开始â€?00天挑æˆ?00个马拉松”的征程ã€?015òq?月,陈盆滨到辑֌—京五‹‚‰|¾ä½“育馆内½W?00个马拉松¾lˆç‚¹åQŒå®Œæˆè¿™ä¸€å£®ä‹D。一位跑步圈内的名äh、一件跑步圈的盛事,是国内品牌“借势提升”的好机会ã€?</p><p><br /></p><p style="text-align:center;"><img src="/uploads/images/20160503/14622437137760.jpg" title="12452644909050.jpg" /><br /></p><p><br /></p><p>  陈盆滨â€?00天挑æˆ?00个马拉松”è“v跑前åQŒå›½å†…品牌在马拉松跑鞋领域是一片空白。当安踏扑ֈ°é™ˆç›†æ»¨ï¼Œæå‡ºè¦äؓ他设计马拉松跑鞋æ—Óž¼Œé™ˆç›†æ»¨å¿ƒé‡Œæ˜¯æ‰“鼓的ã€?/p><p><br /></p><p>  然而,59人次参与的研发团队ã€?4‹Æ¡ææ–™éªŒè¯æµ‹è¯•ã€?00多次的äh体测试、数万轮的机器测试后åQŒå®‰ítæ‹¿å‡ºçš„“挑æˆ?00”跑步鞋åQŒå¾—到陈盆滨的认可:“这双跑鞋就是我朋友中的朋友。”这‹Æ¡ç‰µæ‰‹ä¸ä»…让安踏有了一双“更有底气”的跑鞋åQŒè€Œä¸”在跑圈内为安ítèµ¢å¾—关注ã€?/p><p><br /></p><p>  国内体育产业市场˜q™ä¹ˆå¤§ï¼Œž®±åƒä¸€å£å’½ä¸ä¸‹ä¸€¼„—饭一æ øP¼Œé ä¸€ä¸ªå“ç‰Œæ¥æ»¡èƒö所有消费者的需求也不现实。多几个差异化品牌,ž®±åƒå¤šå‡ å¼ å˜´åƒé¥­åQŒåƒå¾—好也吃得快ã€?/p><p><br /></p><p>  品牌å»ø™®¾å¯ä»¥æœ‰ä¸€äº›â€œæ‹¿æ¥ä¸»ä¹‰â€ã€‚国内运动品牌近几年¾UïLº·åŠ å¿«æ”¶è´­å›½å¤–高端品牌的步伐。不久前åQŒå®‰ítç‰µæ‰‹æ—¥æœ¬çŸ¥ååŠŸèƒ½è¿åŠ¨æœè£…品牌èé_桑特åQˆDescenteåQ‰ï¼ŒèŽ·å¾—该品牌在中国的独家经营权ã€?/p><p><br /></p><p>  “中国体育äñ”业的黄金时代刚开始。”丁世忠è¯ß_¼Œòq‰K˜”的市场前景是国内企业提升品牌最大的动力åQŒåšå®ˆâ€œåšå¥½æ¯ä¸€åŒéž‹ã€æ¯ä¸€ä»¶è¡£æœâ€çš„匠äh¾_„¡¥žåQŒæ‰èƒ½ç”Ÿäº§å‡ºæ›´å¤š˜q‡å¾—¼‹¬çš„品牌产品åQŒæ›´å¥½åœ°æ»¡èƒö品质化、个性化的消è´ÒŽ–°éœ€æ±‚ã€?</p><p><br /></p></div> </div><!--list2¾l“束 --> <div class="fenye"> </div> </div><!--m¾l“束 --> 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